Privacy policy

Last updated: August 31, 2026

Familientruhe operates this shop and this website, including all related information, content, features, tools, products, and services, to provide you as a customer with a personalized shopping experience (the "Services"). Familientruhe is based on Shopify, which enables us to provide you with the Services. This privacy policy describes how we collect, use, or share personal data when you visit or use the website, make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our terms of service and this privacy policy, this privacy policy shall prevail regarding the collection, processing, and sharing of your personal data.

Please read this privacy policy carefully. By using or accessing any of the Services, you confirm that you have read this privacy policy and agree to the collection, use, and sharing of your data as described in this privacy policy.

What personal data do we collect or process?

When we use the term "personal data," we refer to information that identifies you or another person or can be directly associated with you. Personal data does not include information collected anonymously or anonymized such that identification or association with you is not possible. Depending on how you interact with the Services, where you live, and how applicable law permits or requires, we may collect or process the following categories of personal data, including inferences drawn from such personal data:

• Contact information including name, mailing address, billing address, shipping address, phone number, and email address.
• Financial data including credit, debit card, and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment details.
• Account information including username, password, security questions, configurations, and settings.
• Transaction information including items you view, add to cart, add to wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
• Communication with us including information you provide when communicating with us, such as when you send a customer support request.
• Device information including information about device, browser, or network connection, IP address, and other unique identifiers.
• Usage information including information about your interaction with the Services, including how and when you interact with or browse the Services.

Sources of personal data

We may collect personal data from the following sources:

• Directly from you We collect data, among other times, when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal data.
• Automatically through the Services We collect data, among other times, from your device or when you use our products or services or visit our website, as well as through the use of cookies and similar technologies.
• From our service providers We collect data, among other times, when we engage service providers to enable certain technologies and when they collect or process your personal data on our behalf.
• From our partners and other third parties

How do we use your personal data?

Depending on how you interact with us or which Services you use, we may use personal data for the following purposes:

• Providing, customizing, and improving the Services. We use your personal data to provide the Services to you. This includes, among other things, fulfilling our contract with you, processing your payments, fulfilling your orders, storing your configurations and items of interest, sending notifications related to your account, creating, maintaining, and otherwise managing your account, organizing shipping, facilitating returns and exchanges, enabling you to leave reviews, and creating a personalized shopping experience for you by recommending products based on your purchases. This may also include using your personal data to better customize and improve the Services.
• Marketing and advertising. We use your personal data for marketing and advertising purposes, such as sending marketing and promotional messages via email, SMS, or mail, and displaying online advertisements for products or services for the Services or other websites, including based on items you previously purchased or added to your cart, as well as other activities related to the Services.
• Security and fraud prevention. We use your personal data to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action against potentially fraudulent, illegal, unsafe, or malicious activities, protect public safety, and ensure the security of our Services. If you choose to use the Services and register an account, you are responsible for protecting your account login credentials. We strongly recommend that you do not share your username, password, or other access credentials with others.
• Communication with you. We use your personal data to provide customer support and effective services, respond promptly to your inquiries, and maintain our business relationship with you.
• Legal reasons. We use your personal data to comply with applicable law or respond to lawful requests, including requests from law enforcement or regulatory authorities, to investigate or participate in civil investigations, potential or actual legal disputes, or other adversarial proceedings, and to investigate or enforce potential violations of our terms or policies.

How do we share personal data?

Under certain circumstances, we may share your personal data with third parties for legitimate purposes in accordance with this privacy policy. Such circumstances may include:

• With Shopify, these are providers and other third parties who provide services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
• We share personal data with business and marketing partners who provide marketing services to you and display advertisements. For example, we use Shopify to support personalized advertising with third-party services based on your online activities across various merchants and websites. Our business and marketing partners use your data according to their own privacy policies. Depending on your residence, you may have the right to instruct us not to share information about you to display targeted advertising and marketing based on your online activities across various merchants and websites.
• If you request or otherwise consent to sharing certain information with third parties, for example, to deliver products to you, or if you use social media widgets or login integrations.
• We share personal data with our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or insolvency, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable service terms or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal data about your access to and use of the Services to provide and improve the Services. Data you submit to the Services is shared with Shopify and third parties who may be located in countries other than your country of residence to provide and improve the Services for you. To protect, expand, and improve our business, we also use certain advanced Shopify features that include data and information from your interactions with our shop, other merchants, and Shopify. To provide these advanced features, Shopify may use personal data collected from your interactions with our shop, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for these purposes. For more information on how Shopify uses your personal data and your rights, see the Shopify Privacy Policy for Consumers. Depending on where you reside, you may exercise certain rights regarding your personal data listed here at Shopify Privacy Portal link.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliate websites or controlled by us, you should review their privacy and security policies as well as other terms and conditions. We make no guarantees and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of information on those websites. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of those third-party platforms without restrictions on their use by us or a third party. Including such links does not imply that we endorse the content of these platforms or their owners or operators unless explicitly stated in the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal data from children who are not of legal age in your country. If you are a parent or guardian of a child who has provided us with personal data, you may contact us using the contact details below to request deletion of such data. At the time this privacy policy takes effect, we have no knowledge that we "share" or "sell" personal data of persons under 16 years old (as defined by applicable law).

Security and retention of your data

Please note that no security measures are perfect or impenetrable, and we therefore cannot guarantee "perfect security." Also, information you send to us may be exposed to risks during transmission. We recommend not using insecure channels when transmitting sensitive or confidential information to us.

How long we retain your personal data depends on various factors. These include, for example, whether we need the data to manage your account, provide you with Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights and options

Depending on where you reside, you may have some or all of the rights listed below regarding your personal data. However, these rights are not absolute, may only apply under certain circumstances, and in some cases, we may decline your request to the extent permitted by law.

• Right of access. You may have the right to request access to the personal data we have stored about you.
• Right to deletion. You may have the right to request that we delete the personal data we have stored about you.
• Right to correction. You may have the right to request that we correct inaccurate personal data we have stored about you.
• Right to data portability. You may have the right to receive a copy of the personal data we have stored about you and request that we transfer it to a third party under certain circumstances and with certain exceptions.
• Managing communication preferences. We may send you promotional emails. You can opt out of receiving these emails at any time by using the unsubscribe option included in our emails to you. If you opt out, we may still send you non-promotional emails, such as about your account or orders you have placed.

You can exercise these rights where indicated in the Services or by contacting us using the contact details below. For more information on how Shopify uses your personal data and your rights, including rights related to data processed by Shopify, see https://privacy.shopify.com/en.

Exercising these rights will not result in any disadvantage to you. To the extent permitted or required by applicable law, we may need to verify your identity before processing your requests. In accordance with applicable laws, you may designate an authorized representative to make requests to exercise your rights on your behalf. Before accepting such a request from a representative, we require proof that you have authorized them to act on your behalf. You may need to confirm your identity directly with us. We will respond to your request promptly in accordance with applicable law.

Complaints

If you have complaints about how we process your personal data, please contact us using the contact details below. Depending on where you reside, you have the right to object to our decision by contacting us at the contact details below or by filing a complaint with the relevant data protection authority. For the European Economic Area, there is a list of relevant data protection supervisory authorities. If you wish to access it, you can do so here.

International transfers

Please note that we may transfer, store, and process your personal data outside the country where you reside.

If we transfer your personal data outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's standard contractual clauses or equivalent contracts issued by the relevant authority of the United Kingdom, unless the data transfer is to a country that demonstrably provides an adequate level of protection.

Changes to this privacy policy

We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised privacy policy on this website, update the "Last updated" date accordingly, and provide any legally required notice.

Contact

If you have questions about our privacy practices or this privacy policy, or if you wish to exercise any of your rights, please contact us by phone at , by email at cl.familientruhe@gmail.com or by mail at Hintergasse 25, 64839, Germany. Under applicable privacy laws, we are the data controller for your personal data.